My first group project, the music video to ‘Shout’ by Lulu and the Luvvers, was a collaboration in the Cornish town of St Ives between myself, Corey Vosper, Talia Heggs, and Lucy Nile. On a mission to fulfill the brief we had been given, and to the best possible standard, the four of us had to overcome fears of embarrassment and just get on with the dancing and the filming in and around the town centre. The brief was simple: choose one of the songs on the compilation CD provided and create a music video. The trouble was the songs were all from way before our time, and while we may have recognised a few, we weren’t really familiar with any of them. As I mentioned in my previous article, we had five days to make the music video, as well as get on with three other filming tasks at the same time; so we had to think up an entertaining yet realistic concept – and fast! With the team gathered around the laptop for a production meeting, we decided the best way to go about designing the video was to skim through the album – one song at a time – and see what ideas came to mind. Some songs were trashed straight away, far too bland or maybe far too slow; some got us grooving and made it onto our shortlist of songs we may choose; but as soon as ‘Shout’ came on, and Corey started dancing around the room, the ideas were flowing like champagne. As we continued to blurt out everything that came to mind, we furiously scribbled away at a notepad in an attempt to try and form some kind of storyline.
Filming for the ‘Shout’ video took place between the 25th and the 27th of November in St Ives town centre. The narrative we had devised consisted of the protagonist, brilliantly played by Corey, letting himself go when he hears the music, and suddenly finding himself dancing around St Ives. As he makes his way around town, the dancing becomes contagious as he picks up some friends on his journey (played by Talia, Lucy, and I). As the moves get wackier and the group begin to move out towards the moorlands, they’re too busy dancing to realise that they are nearing the edge of a cliff! Thankfully, as the music comes to an end just in time, they stop themselves from falling and say their goodbyes to one another. One of the biggest hurdles we had to overcome was how to go about creating the scene where our characters nearly fall off a cliff. Obviously we couldn’t have filmed it on an actual cliff, I don’t think I even need to begin to explain the health and safety issues with that – particularly with my clumsiness! What we came up with in the end, was to have us dance towards an edge raised slightly off the ground, then film a shaky point of view shot over a high wall. When we put the two together, it gave the impression that we’d nearly fallen off a high edge.
When watching our first complete draft, while the dance moves were very funny and the narrative was clear, we realised that we didn’t really have a wide range of shots – it wasn’t as interesting for the audience as it could’ve been. To improve upon this, we went out to refilm some of our shots, this time using more close-ups and tracking shots. One example of a close-up we added was the shot of Corey and Talia’s feet just after Lucy leaves the story; while an example of a panning shot we made can be seen near the start of the trailer going from Corey’s feet then zooming out while panning up his body as he clicks his fingers. Now, for your entertainment, the trailer can be seen below!